Marketing Electronics Products

Sharing practical marketing experience with aspiring electronics entrepreneurs

Sanjiv R Mahajan · All India Manufacturers' Organisation · January 24, 1986

In 1986, I was already working at the intersection of technology, entrepreneurship and commercialization.

Context

Helping entrepreneurs turn technology into business

While building a business in India's emerging technology sector, I was invited by the All India Manufacturers' Organisation to speak to aspiring entrepreneurs on the marketing of electronics products.

My focus was practical: how to take a technology or product beyond the idea itself, understand its market, position it effectively and build a commercially viable business.

That approach has remained central to my work for four decades, from seeing the opportunity and understanding what it takes to make it work to turning strategic intent into commercial reality.

Following the program, AIMO's Executive Secretary, Mr. J.P. Gupta, wrote to convey his “grateful thanks” for my contribution and expressed interest in working together again.

The original letter of appreciation and course announcement are reproduced below (signature deliberately blurred).

All India Manufacturers' Organisation letter to Sanjiv Mahajan dated January 24, 1986 thanking him for a lecture on marketing electronics products — All India Manufacturers' Organisation · Letter of appreciation · January 24, 1986

AIMO announcement for the January 1986 course How to Start Your Electronics Industry, organized with the Small Industries Service Institute, Ministry of Industry, Government of India — How to Start Your Electronics Industry · Course announcement · January 1986

Retrospective

An early thread that continued

This 1986 program captures a theme that would recur throughout my career: technology alone does not create a business. It has to find a market, create value and be commercialized effectively.

That intersection of technology, strategy and commercialization subsequently ran through my work in software, international market entry, partnerships, new business models and advisory assignments across multiple countries.

Four decades later, the technology is different, but the strategic question remains:
How do you turn technological capability into sustainable commercial value?

About the Author

Sunjyiev Mahajan is an entrepreneur, board director, strategist, advisor and writer. For four decades and across 43 countries, he has helped organizations anticipate change, reduce uncertainty, and make better decisions. Working at the intersection of strategy, technology, governance, and human behavior, he also advises and writes on trust, decision intelligence, and the future of AI, with a particular focus on how organizations can turn intelligence into better decisions and measurable outcomes.

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